In order to claim tokens you need to create wallet on https://walletenergycoin.com/. We are recommending filling out form before sending tokens to avoid stealing. After retrieving energy coin address, fill out provided form with an appropriate data and send all tokens you want to convert on address:
Don't send multiple transactions for one application because only first one will be used. If you want to try how it works before transferring money, we recommend to create test wallet and send small amount of coins from it.
Also don't try to send any ERC20 tokens from exchange (stock) wallets. To avoid problems, send money ONLY from myetherwallet.com